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Integrating the most important concepts and benefits of the Salesforce, everis, and NTT Data brands into a single branding.
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NTT Data Team Project
1 month - 2021
Role Industry
UI and Visual Designer B2C Technology
The Approach
NTT Data Perú's Salesforce division aimed to establish itself in the country and the region, showcasing its new innovation laboratory to clients.
Brand concept
Understanding meetings with the salesforce team to Analyze the visual style of the 3 brands, and which message the client wants to communicate. After deciding the 3 main concepts the brand should have, later on sketching isotypes and digitalizing logo options.
Brand guidelines
After refining the chosen logo, basic elements such as color, fonts, iconographic elements, and style were created that will establish the rules to maintain brand consistency across all channels.
Brand elements
Setting graphic bases to enhance communication among team members and the creation of communication pieces such as the website and social media posts.
The website
Salesforce
Living Lab Perú
Is the disruptive space to co-create new technological solutions with Salesforce and other technologies. This innovation seeks to expand and improve the process for Nttdata's current and future clients.
